impressLOCAL is all about results ... and proving it!
We don't sell features or benefits to advertisers; we sell results, said Craig Diebel, who is vice president/digital, classified advertising and marketing with the Fort Worth (Texas) Star-Telegram. "We have to focus on results, particularly with small and medium businesses. That's all they care about," he said. The most important part, he said, is proving it.
How do they show results?
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