RJI Futures Lab update #124

How to tailor news for each social media platform

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The insights come from Sarah Frank, executive producer of NowThis, a news organization targeted toward young people that has seen its video views skyrocket ever since it stopped publishing to a desktop website and focused on distributing its content exclusively via mobile and social media.

In our interview, Frank walks us through specific strategies for Facebook, Twitter, Instagram, Vine, Snapchat, Tumblr, Pinterest, YikYak, YouTube, Google+ and a few other emerging platforms.

Reporting by Daniel Shapiro.

For more information:

Links to the various NowThis social feeds are assembled on the organization's website.

For more details about how NowThis operates, check out our previous report that includes an explanation of how young staff members help shape the operation.

Sarah Frank spoke in September about targeting across platforms on a panel with Ryan Lytle, social projects manager at Mashable, at the 2015 Online News Association conference in Los Angeles. Here are the slides from that presentation.

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