Kayla Castille named CNHI senior VP of content and digital operations
Kayla Gagnet Castille has been promoted to senior vice president of content and digital operations for Community Newspaper Holdings, President and CEO Donna Barrett announced.
Castille was previously vice president for content development, overseeing CNHI's central multimedia desk, news sharing initiatives, digital skills training and enhancing the company's social media and online news platforms.
In her expanded role, Castille will also be responsible for driving digital subscriptions, developing apps and using data to better engage the audience.
"Kayla has both the cutting-edge knowledge and the experience to move us forward in the rapidly changing digital world," said Barrett. "She will focus on fully developing the content, the technologies and the tools needed to ensure CNHI news consumers have the best experience possible."
Castille expressed excitement with the opportunity to foster content innovation and digital thinking across CNHI's more than 110 newspaper and digital outlets in 22 states. That includes, she said, advancing ways to measure audience satisfaction and growth through data analysis.
"I have spent my career striving to create news and information that is important to readers and viewers," she said. "It is so important to serve our audience with content of value that they find useful and are willing to pay for on different platforms."
A native of New Orleans, Castille joined CNHI more than six years ago. She previously worked as managing editor of WDSU.com, the NBC affiliate website in the greater New Orleans area, an internet news producer at WCNC-TV in Charlotte, N.C., and a reporter for The Daily Advertiser in Lafayette, La. She is a mass communication and journalism graduate of Louisiana State University, and holds a master's degree in journalism and media management from the University of Missouri.