RJI Futures Lab update #157

A personality platform for tailored communication

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This week we look at Crystal, a platform that determines how to better communicate with different individuals. Crystal uses public data and personality tests to create comprehensive profiles that provide tips on how to compose tailored messages.

This tool could help journalists more effectively communicate with sources, colleagues and other social media contacts.  

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Too busy to watch it now? Keep up with journalism innovation on the go with the Futures Lab iPad app. Futures Lab video updates appear weekly with reports on the latest in innovation and entrepreneurship for the newsroom leaders of today and tomorrow.

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