It's black and white: Mobile moves the needle for publishers

Dustin O'Dell

The advent of the smartphone and the proliferation of the mobile medium, has changed everything, for everyone. At next week's SNPA News Industry Summit, learn how mobile technology and data play a huge role for publishers and news outlets, and why it's so important to be knowledgeable about this ever-evolving technology.

Dustin O'Dell, director of business development and sales for AdTheorent, will offer specific examples of how publishers have made mobile work for them, as well as tips on how to improve your current mobile strategy.

O'Dell has extensive experience in digital and has worked with top agencies to change and amplify how brands engage consumers. In his role at AdTheorent, he has worked with many brands and agencies at the forefront of mobile innovation, including Dow Jones, CVS, Staples, NBC Universal, Carat, Mindshare, Media Kitchen, among others. He is a contributor to the Mobile Leaders Alliance and manages content for the organization. Prior to AdTheorent, he spent time at Experian, where he worked as a part of the Experian Digital Advertising Solutions group.

Program details

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NEW PRODUCTS, NEW SOLUTIONS

The program also features 16 companies that are exhibiting their newest and most innovative products and services – all designed to streamline operations, generate revenue or open doors to new business opportunities. 

• Meet our sponsors and exhibitors

CONTEST WINNERS AND AWARD RECIPIENTS

Watch www.snpa.org mid-morning on Wednesday,  Oct. 7, for news about the recipients of this year's Frank Mayborn Leadership Award, the Carmage Walls Commentary Prizes, Photo/Video Awards and Print Quality Awards.