Consumers Love Mobile ... Should Marketers?
Mobile is clearly the biggest transformational opportunity today in business and marketing – and it's the subject of the opening session on Tuesday morning during the Mega-Conference.
Greg Stuart, global CEO of the Mobile Marketing Association says: "Consumers have dramatically changed their behavior, especially as it relates to media consumption. No one is better positioned to support marketers than local publishers."
This general session program at 8 a.m. Tuesday will provide insights from the largest mobile marketing research project ever conducted to guide local publishers in seizing the mobile opportunity.
Over the past two years, Stuart has transformed the Mobile Marketing Association, attracting business leaders across the industry to lock arms and advance the mobile marketing movement. By expanding and evolving the MMA's core resources, he has more than doubled the organization's revenue, oversees the 700 member companies globally with operations in 12 countries, and works alongside top "mobile-first" brands on the MMA Global Board.
The MMA's position on mobile marketing, "nothing gets marketers closer to consumers than mobile," is a testament as to why Stuart, a proven business builder, is dedicated to developing mobile as the most powerful channel available to marketers.
While he is an expert on mobile marketing, his background expands to include both the traditional and digital arena. He was formerly the CEO of the Interactive Advertising Bureau (IAB), the trade group for interactive advertising and marketing. During his tenure, Stuart grew the IAB's revenue significantly, providing vision and direction to spur the industry to invest $17 billion in Internet advertising, a monumental leap from $6 billion when he first started with the IAB.
With nearly three decades spent in marketing, two of which focused on digital and emerging technology, he has worked across the media landscape including roles with Y&R, Sony Online Ventures, Cars.com, Flycast Ad Network that IPO'd in 1999 and advising the CEOs of two dozen other venture-backed businesses, a number of which have sold for nearly $2 billion.
In addition to being a sought after speaker and a member of the National Speakers Association, Stuart is an author of "What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds," which was recognized by AdAge as the No. 1 book of the "10 books you should have read."
Industry authorities have awarded Stuart for his work as a pioneer in emerging media. In 2006, AdAge selected Stuart as part of the "10 Who Made Their Mark" and he is a regular contributor to leading publications such as Fast Company for his views on mobile marketing.
Keywords
Mega-Conference, Stuart, mobile
