Speakeasy: This was completely brought on by our advertisers

Speakeasy was developed in response to requests from The Dallas Morning News' advertisers, Grant Moise told publishers at the SNPA News Industry Summit.  Moise, senior vice president/business development and niche products at The Dallas Morning News, said Speakeasy grew out of requests from local businesses who looked to the paper for help with social media.  Those companies knew that the paper was a content company and they figured it was a very clear evolution of content, Moise said.

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