Consumers love mobile; should marketers?
New revolutionary research by Coke, Walmart & AT&T finally shows the actual impact of mobile versus marketers' other opportunities. And it proves how mobile can boost the performance of campaigns, getting to the same budget but with better results.
Greg Stuart, global CEO of the Mobile Marketing Association and professional speaker, will share insights, and some humor, at the Key Executives Mega-Conference, to show you that mobile matters and how you can succeed.
Over the past two years, Stuart has transformed the Mobile Marketing Association, attracting business leaders across the industry to lock arms and advance the mobile marketing movement. By expanding and evolving the MMA's core resources, he has more than doubled the organization's revenue and works alongside top "mobile-first" brands on the MMA Global Board.
The MMA's position on mobile marketing, "nothing gets marketers closer to consumers than mobile," is a testament as to why Stuart, a proven business builder, is dedicated to developing mobile as the most powerful channel available to marketers.
While Stuart is an expert on mobile marketing, his background expands to include both the traditional and digital arena. He was formerly the CEO of the Interactive Advertising Bureau, the trade group for interactive advertising and marketing. During his tenure, he grew the IAB's revenue significantly, providing vision and direction to spur the industry to invest $17 billion in Internet advertising, a monumental leap from $6 billion when he first started with the IAB.
With nearly three decades spent in marketing, two of which focused on digital and emerging technology, Stuart has worked across the media landscape including roles with Y&R, Sony Online Ventures, Cars.com, Flycast Ad Network that IPO'd in 1999 and advising the CEOs of two dozen other venture-backed businesses, a number of which have sold for nearly $2 billion.
In addition to being a sought after speaker and a member of the National Speakers Association, Stuart is an author of "What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds," which was recognized by AdAge as the as the No. 1 book of the "10 books you should have read."
Industry authorities have awarded Stuart for his work as a pioneer in emerging media. In 2006, AdAge selected him as part of the "10 Who Made Their Mark" and he is a regular contributor to leading publications such as Fast Company for his views on mobile marketing.
Register today to save $100 per person on conference fees.
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