Last chance to qualify for free ad forecast report of your local market
Register for Mega-Conference by the end of the day Friday!
Register for the Key Executives Mega-Conference by the end of the day Friday to receive a free Borrell Associates ad outlook report for your market!
This is your last chance to receive this added value, showing how much local businesses are expected to spend in your market on each form of media – newspapers, radio, online, TV, direct mail, yellow pages, cinema, local cable, outdoor advertising – and how that's forecast to change from 2013.
"Standing on stage blabbing about trends in local advertising is like handing out rice cakes. They're somewhat filling, but not very nutritious," says Gordon Borrell, CEO, Borrell Associates. "Every local market is different, which is why we'll be handing out reports tailored to each attendee's market, forecasting ad spending across 12 media channels (newspapers, radio, TV, outdoor, online, etc.). That makes any discussion about trends in local advertising three-dimensional and certainly a lot more actionable. The reports and presentation will also deliver a vital bit of information for anyone trying to play the digital advertising game: How much could you be making in your market?"
To qualify for this added bonus, you must be registered for the Mega-Conference by the end of the day on Friday, Jan. 10.
Topics on Monday included developing new print circulation, digital development, best approaches to competition, personnel (finding, recruiting, training and managing) and managing your staff (dealing with strife, reviews, reprimands and terminations). On Tuesday, the agenda will focus on content, niches and how the world sees us (and what to do about it).
Future eBulletins will examine some of the ideas that came out of this meeting, beginning with a look at how one company evaluates editorial excellence produced by its newsrooms.
Special thanks to Dolph Tillotson, president of Southern Newspapers, Inc., for moderating the Forum.