Last chance to qualify for free ad forecast report of your local market
Register for Mega-Conference by the end of the day Friday!
Register for the Key Executives Mega-Conference by the end of the day Friday to receive a free Borrell Associates ad outlook report for your market!
This is your last chance to receive this added value, showing how much local businesses are expected to spend in your market on each form of media – newspapers, radio, online, TV, direct mail, yellow pages, cinema, local cable, outdoor advertising – and how that's forecast to change from 2013.
"Standing on stage blabbing about trends in local advertising is like handing out rice cakes. They're somewhat filling, but not very nutritious," says Gordon Borrell, CEO, Borrell Associates. "Every local market is different, which is why we'll be handing out reports tailored to each attendee's market, forecasting ad spending across 12 media channels (newspapers, radio, TV, outdoor, online, etc.). That makes any discussion about trends in local advertising three-dimensional and certainly a lot more actionable. The reports and presentation will also deliver a vital bit of information for anyone trying to play the digital advertising game: How much could you be making in your market?"
To qualify for this added bonus, you must be registered for the Mega-Conference by the end of the day on Friday, Jan. 10.
Here's what six participants will take away from this conference.More
Newspapers aren't the only businesses struggling to adapt to the Internet. Many advertisers, especially local small businesses, know they need to reach their customers online but don't know how.
If newspapers don't step up to help their advertisers, someone else will.More
The audience for local news is rapidly changing its habits, and newsrooms must be nimble in order to get the right information to the right people at the right time. Rather than structure themselves around old print newspaper sections or around the latest digital publishing technologies, successful newsrooms of the future will remove obstacles and invest resources in meeting the audience where it is.
Ryan Thornburg and Robyn Tomlin will debate just how to do that, and invite participants at this Chapel Hill conference to join in the discussion.More