GateHouse Media rolls out new social commenting platform

GateHouse Media has engaged Viafoura as its online commenting platform provider.

GateHouse has implemented Viafoura's audience engagement functionality and social monetization platform on its portfolio of more than 400 community websites, which combined, reach more than 10 million readers and across the Web and mobile platforms.

The move will require users to comment using their Facebook and LinkedIn log-ins.

"Readers want a more civil, accountable conversation online and using Vifoura's tools allows us that opportunity, while providing a very social commenting experience for our users," said David Arkin, vice president of content & audience for GateHouse Media.

"We are always in search of ways to deliver the best possible user experience to our audiences," Arkin said. "Viafoura was the natural choice to help us deliver on our mission to provide a superlative user experience while providing new monetization opportunities for our brands."

GateHouse recently announced the launch of a new boutique site, More Content Now, signaling a strategic push for online and digital offerings for its consumers. This need for building and engaging with GateHouse's online communities aligns effectively with Viafoura's defined audience engagement tools. 

Viafoura's industry-leading platform includes multimedia commenting tools, content curation functionality, a complete social log-in system as well as Viafoura's moderation and social analytics tools, which simplify how the companies monitor, manage and grow their communities.

The addition of GateHouse Media to Viafoura's growing stable of clients represents another step in the company's aggressive global expansion and demonstrates the platform's built-in ability to help grow traffic, engagement and monetization metrics for  premiere media companies and brands alike.