AAM welcomes Chris Carter as sales director of digital services

Chris Carter

The Alliance for Audited Media has named Chris Carter as sales director of digital services, supporting a robust set of verification and consulting services that stem from AAM's recent merger with ImServices Group. In his new position, Carter will work with AAM and ImServices' clients to provide solutions that help address online brand safety, invalid and nonhuman digital traffic and certifications to industry best practices established by the Interactive Advertising Bureau, Media Rating Council and Mobile Marketing Association.

Carter joins AAM with more than 20 years of experience in sales, business development and marketing strategy, including print and online advertising. Most recently he served as director of business development and adviser for digital creative agency DG Interactive and UK-based Powerlinks Media, an advertising and content exchange, for online publishers. Carter has also served as founding CRO for foodrepublic.com and has years of experience in print and digital ad sales with Time Inc., weather.com, Hearst Digital Media and Imaginova (now TechMediaNetwork).

Carter will report to AAM Executive Vice President of Business Development Brian Condon and will be based out of AAM's New York office.

"Chris brings to AAM a wealth of knowledge and experience, which makes him a great fit for our work with ad tech vendors, publishers, advertisers and agencies," Condon said. "He understands all facets of today's digital media environment and will be a real value to AAM clients who seek cost-effective, independent services that promote trust and transparency among media sellers and buyers."

"I'm extremely happy to be here because I see a real need for a nonprofit media auditor like AAM," Carter said. "The battle against online ad fraud is critical today and an AAM/ImServices stamp of approval for ad tech companies and online publishers can help advertisers be even more confident in their media investments. At the end of the day, AAM's – and now my – mission is to help businesses succeed by demonstrating their commitment to quality practices and methodologies that improve the digital supply chain and, as a result, provide true value and return on investment."