How to rise to the challenge and profit from it 5/22/18

If your task is generating revenue for your newspaper, today's changing landscape can be daunting to say the least. Mission One: Revenue gives you proven new revenue ideas and selling techniques, shows you the most lucrative businesses to target and effective closing techniques ... everything you need to make more money immediately when you go home. All presented in a down-to-earth, case-history-driven format from markets like yours.


Re-thinking real estate revenue, now! 5/15/18

Owners and agents are moving money out of digital verticals like Zillow and Trulia, preferring marketing options that raise their "top of mind awareness" and personal brand within the neighborhoods they serve. We in newspapers already own the solutions they crave.

New multimedia models are now available that can seize new dollars from this crucial category. During this session at Mission One: Revenue, you will hear how a new agent-driven solution has generated over $240,000 in new print and digital revenue for two different newspaper companies.

At Mission One: Revenue, learn how to win back the sizable local dollars that are now in play!


Data Strategies that Build Audience and Diversify Revenue 5/14/18

SNPA will host a free video conference on "Leveraging Data to Build Audience and Diversify Revenue" on Thursday, June 21. To participate you must to sign up by June 15.

Tom Ratkovich, managing partner of LEAP Media Solutions, is the program moderator.

"Publishers are typically tasked with two massive and often conflicting challenges," Ratkovich says. "The first is to grow audience despite declining print circulation and proliferating digital content options. The second is to increase consumer revenue."

The June 21 "P2P" (Publisher-to-Publisher) program will explore the fundamentals of a tactical data strategy and its implications for audience growth and monetization. The program will demonstrate that a well-engineered data strategy will support audience growth and a range of strategic business imperatives – including the preservation of print revenue, digital subscription growth, revenue diversification and more.


Great conference! Big savings. But only until Friday. 5/7/18

Here's just one session that awaits at Mission One: Revenue: How GateHouse makes so much money with events! And, you can too!

This reduced pricing ends after Friday.

  • $395 for first attendee from SNPA, Inland or Blinder Group client
  • $200 for second and subsequent attendees from the same newspaper
  • $595 non-member
Don't delay! Seating is limited to 100 attendees. MORE

Free video conference on sales force organization to be held May 17 5/1/18

SNPA is hosting a free video conference on "Organizing Your Sales Force" from 2-3 p.m. (EDT) on Thursday, May 17. In just one hour, you will talk with your counterparts at other newspapers and compare your sales organization to others in the industry. This is a conversation every publisher needs to hear.

SNPA "P2P" (Publisher-to-Publisher) programs are free for SNPA members that submit ideas that add to the conversation. And, if you join the call, you will receive all of the input from all of the other participating newspapers.


SNPA's News Industry Summit will be in Nashville; you need to be there! 4/24/18

SNPA is headed to Nashville, Tenn., this fall – the first time our News Industry Summit has been held in Music City! Dates are Oct. 10-12.

Register now to get the best conference rates.


Become a sponsor or exhibitor 4/24/18

Showcase your business at SNPA's News Industry Summit by reserving tabletop exhibit space or the sponsorship of your choice. Download full details about sponsorship and exhibit opportunities.


Mission One: Revenue, print, digital, mobile and more 4/10/18

SNPA is co-sponsoring a conference this summer with Inland and The Blinder Group called Mission One: Revenue, print, digital, mobile and more.

Mission One: Revenue is a unique conference devoted to all the ways newspapers can generate revenue – with print, digital, mobile, events, video and beyond.

Mission One: Revenue will be held June 19-21 at the offices of The Atlanta Journal-Constitution.


Audience Development & Circulation Management Conference 4/4/18

Make plans to join SNPA and Inland Press Association in Dallas for the only industry conference dedicated exclusively to growing newspaper audience in print and digital.


NEW FOR PUBLISHERS: Network with peers without leaving your office 2/5/18

SNPA is launching a new series of free "P2P" video conferences for publishers that will help publishers grow revenue and sharpen their management skills.