Audience insights, The Upshot and Newsbeat 9/30/14

By the Donald W. Reynolds Journalism Institute
EXECUTIVE SUMMARY  

This week we learn how today’s audiences interact with information, how The Upshot approaches data explanation and how an app called Newsbeat hopes to change audio news.

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Social platforms Yo and GoPop 9/23/14

By the Donald W. Reynolds Journalism Institute
EXECUTIVE SUMMARY  

This week we explore two emerging social platforms: Yo for short notifications and GoPop for visual messaging.

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Making shareable content at BuzzFeed 9/1/14

By the Donald W. Reynolds Journalism Institute
EXECUTIVE SUMMARY  

This week we visit BuzzFeed to find out how the staff creates Internet-friendly content that ricochets across social media.

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Digital strategy at New York Public Radio 8/26/14

By the Donald W. Reynolds Journalism Institute
EXECUTIVE SUMMARY  

This week we get an inside look at one media organization's successful digital strategy.

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Content marketing via Newscred and decoding viral video at Unruly 8/19/14

By the Donald W. Reynolds Journalism Institute
EXECUTIVE SUMMARY  

This week we see how a platform like Newscred is helping brand marketers assemble news stories to engage current and potential customers, and we find out what attributes contribute to a video going viral.

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A new system for engagement, and a handbook for user-generated content 8/5/14

By the Donald W. Reynolds Journalism Institute
EXECUTIVE SUMMARY  

This week we learn about a collaboration to build an open-source commenting and discussion platform for news organizations, and we explore how the Verification Handbook can help inform the use of citizen-generated materials.

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Rethinking the story mix and training citizen videographers 7/29/14

By the Donald W. Reynolds Journalism Institute
EXECUTIVE SUMMARY  

This week we find out how online news startup Ozy is rethinking news content, and we learn how human rights group Witness works with citizens to generate video reports from the field.

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News tailored for younger audiences 7/20/14

By the Donald W. Reynolds Journalism Institute
EXECUTIVE SUMMARY  

This week we venture to New York to peek inside two organizations that are gaining traction with serious news tailored specifically for younger audiences.

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Public radio via Internet devices 7/7/14

By the Donald W. Reynolds Journalism Institute
EXECUTIVE SUMMARY  

This week we learn how two major public radio providers are responding to the rise of audio listening on smartphones and other Internet-connected devices.

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Multimedia reporting with mobile devices 6/29/14

By the Donald W. Reynolds Journalism Institute
EXECUTIVE SUMMARY  

This week we look at the possibilities and limits of doing multimedia journalism using only mobile devices.

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