RJI Futures Lab update #70

Content marketing via Newscred and decoding viral video at Unruly

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PART 1: Content marketing via Newscred

Newscred is one of several content marketing platforms designed to help commercial companies curate content for their target customers. The platform enables clients to browse and license material from more than 4,500 publishers, including big media organizations, as well as find custom content via a network of contributors. We find out how the service works and how traditional publishers also reap some benefit.

Newscred is one of several content marketing platforms designed to help commercial companies curate content for their target customers. The platform enables clients to browse and license material from more than 4,500 publishers, including big media organizations, as well as find custom content via a network of contributors. We find out how the service works and how traditional publishers also reap some benefit. - See more at: http://www.rjionline.org/futures-lab-update/070-content-marketing-newscred-viral-video-attributes-unruly#sthash.IYU4byYO.dpuf
Newscred is one of several content marketing platforms designed to help commercial companies curate content for their target customers. The platform enables clients to browse and license material from more than 4,500 publishers, including big media organizations, as well as find custom content via a network of contributors. We find out how the service works and how traditional publishers also reap some benefit. - See more at: http://www.rjionline.org/futures-lab-update/070-content-marketing-newscred-viral-video-attributes-unruly#sthash.IYU4byYO.dpuf

PART 2: Decoding the attributes of viral video

Wondering how to predict if a video will go viral? The team at the social video marketing platform Unruly says they have figured it out. We visit their office to learn how they decoded viral video and what attributes they found that cause a video to get widely shared. 

Learn more

Too busy to watch it now? Keep up with journalism innovation on the go with the Futures Lab iPad app. Futures Lab video updates appear weekly with reports on the latest in innovation and entrepreneurship for the newsroom leaders of today and tomorrow.

RJI, Newscred, video

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