RJI Futures Lab update #67

News tailored for younger audiences


PART 1: NowThis News

NowThis News targets young news consumers by delivering highly visual coverage via a continually expanding list of social platforms that includes Instagram, Vine and now Snapchat. We hear from senior producer Sarah Frank about the company's approach to reaching an audience of millennials.

PART 2: Mic

By packaging political news in a non-traditional way, the online news operation Mic – until recently known as Policy Mic – has attracted more than $15 million in investment funding and, the company says, an audience of 19 million unique visitors per month. Co-founder Jake Horowitz tells us that Mic's success stems from letting go of stereotypes about young people.

PART 3: Young people respond

Where do young people actually get their news? Our informal sampling on the streets of New York City suggests the answer may be "everywhere." 

View this week's episode

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RJI, Millennials


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