RJI Futures Lab update #72

Making shareable content at BuzzFeed


Launched in 2006 as an experiment in making things go viral, BuzzFeed has since ballooned into a media empire that will continue expanding thanks to another $50 million in outside investment. The site attracts millions of visitors every month by offering reported news combined with an array of Internet-friendly material like quizzes, lists and other pop-culture-related fare.

In this report, Managing Editorial Director Summer Anne Burton talks about the human side of BuzzFeed's sharable content. She also explains how the organization's approach to technology helps the newsroom stay at the forefront.

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RJI, BuzzFeed


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