Christmas contest drives $9K revenue and 1,400+ opt-ins

Scared of Santa contests always draw a great crowd! But the Southeast Missourian also knew some families might have a picture-perfect photo with Santa. Since they didn't want to exclude them from the fun, this contest became: Scared of Santa (or Not!).

5 ideas for digital subscriber acquisition 8/19/19

By Matt Coen, president and co-founder, Second Street

Does your digital subscription strategy focus on getting new subscribers AND keeping them engaged with your brand?

Video as revenue: Start with listening 7/15/19

Alabama Media Group launched Red Clay Media in 2017 as a video-driven revenue stream. It began with videos created in the newsroom that inspired engagement from their readers. Today it is a thriving video arm with three distinct brands that focus on feel good, inspirational and comedic southern content.

Kat Duncan spoke with Elizabeth Hoekenga Whitmire, senior director of audience development for Alabama Media Group and Red Clay Media, to learn more about how they've conquered what many newsrooms are still struggling with – making money with video content.

Recurring revenue from multi-month campaigns 6/17/19

By Matt Coen, president and co-founder, Second Street

These shareable campaigns drive big revenue and bigger engagement month after month.

Major new podcast study reveals listener habits, trust in hosts 4/9/19

Most podcast users are millennial males, listen weekly, and engage with podcasts at home, according to a major new study by the University of Florida College of Journalism and Communications and Futuri Media, a leading audience engagement and sales intelligence technology firm.

Results were presented at the National Association of Broadcasters' NAB Show on April 9 as part of a panel discussion titled "Radio's New Analytics: Understanding Listeners, Delivering Results." Click the link below to download a copy of the presentation.

The skies are changing 3/11/19

By Judd Slivka, director of aerial journalism, Donald W. Reynolds Journalism Institute

The Federal Aviation Administration has been busy these last few weeks, promulgating a bunch of different rules that have some consequences – short-term and long-term – for drone journalists.

Email achieves digital subscription monthly goal in 9 days 1/22/19

By Matt Coen, president and co-founder, Second Street

The Lawrence Journal World launched a new digital subscription initiative with email leading the way.

Can we drone without a phone? No. Here are some apps to make your drone journalism safer and better 1/8/19

RJI's director of aerial journalism says there is no magic bullet app that does everything. And technology isn't the sole answer to being a better drone journalist. But we're safer when we remember that we're pilots first and photographers second.

Here are the apps he recommends to help you get there.

The digital subscription funnel: Don't neglect the data 11/6/18

By Tom Ratkovich, founder and managing partner, LEAP Media Solutions

Let's start with a given: Traditional advertising no longer keeps the lights on. The strategic imperative for newsmedia companies is one of revenue diversification. Of course, revenue diversification can – and does – assume many shapes and sizes.

But for the moment at hand, consumer monetization is in the crosshairs of many publishers as the primary source of untapped revenue. Specifically, it is in persuading consumers to pay for digital content that, heretofore, has been available at zero or nominal cost.

Challenging? Of course.

Essential? Absolutely.

TownNews' BLOX Total CMS tops 550 publications 11/6/18

More than 550 unique titles are now produced using TownNews' BLOX Total CMS, and eight years post-launch, the integrated digital publishing platform is still undergoing explosive growth.

"BLOX Total CMS has really been embraced by the publishing industry," said Brad Ward, CEO of TownNews. "Our first customer, The Northwest Indiana Times, launched in June of 2010, and it's been off to the races since. In the past year alone, we've seen 76 percent year-over-year growth in new customers deciding to launch their operations on BLOX Total CMS."

Ballot drives 2,900% increase for email newsletter sign-ups 10/30/18

By Matt Coen, president and co-founder, Second Street

Sauk Valley Media created a high school sports ballot to connect with readers on a deeper level and grow its local sports newsletter.

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Ballot drives 2,900% increase for email newsletter sign-ups

Sauk Valley Media created a high school sports ballot to connect with readers on a deeper level and grow its local sports newsletter.

Political email marketing expected to break records in 2018, according to Site Impact

According to a study by Borrell Associates Inc. conducted earlier this month, digital advertising spend (including email marketing) for political campaigns will increase dramatically for 2018 campaigns. The figures are expected to eclipse previous years' spend and set new records.

The study shows that digital ad spend is set to grow to $1.8 billion, beating out cable, radio, newspapers and telemarketing, among other categories. In fact, the only category that will beat digital ads in the budgets of politicians this year is broadcast TV, with $3.5 billion in spend. Email marketing experts at Site Impact say this is exciting news, and further proof that the best way to reach people is, increasingly, email marketing.

The Virginian-Pilot is testing a new way to add context to a story, and asking readers to help

Smart Tagging reads through an article and identifies key terms, which it highlights in gray. Click on a highlighted word or phrase to learn more about it without leaving the story, or opening a new application or browser window.

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