RJI Futures Lab update #61

Social media marketing via Tagkast and Inside Social

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PART 1: Branding photos with Tagkast
Tagkast is a social media marketing company that helps advertisers turn photo sharing on social media into branded content. The result: People share photos of themselves stamped with company messaging. Futures Lab reporter Tatiana Darie visited the Tagkast office to find out how it works.

PART 2: Tracking influencers with Inside Social
Social media success often relies on "likes" or "follows," but Seattle-based Inside Social helps companies identify influencers and track the way their messages move across social networks, in particular linking what happens in the social space back to a company's presence on the Web. Co-founder and Chief Executive Officer Brewster Stanislaw explains how Inside Social goes about measuring things differently.

Watch the RJI Futures Lab video update here.

Too busy to watch it now? Keep up with journalism innovation on the go with the Futures Lab iPad app. Futures Lab video updates appear weekly with reports on the latest in innovation and entrepreneurship for the newsroom leaders of today and tomorrow.

RJI, social media

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