Personalization ideas from The Washington Post and iStrategyLabs
In this week's Futures Lab update, we explore personalized experiences with news and advertising, as envisioned by leaders at The Washington Post and iStrategyLabs.
PART 1: Personalization ideas from The Washington Post
Digital leaders at The Washington Post say they want to give news consumers of the future a personalized information experience tailored to each individual's unique interests and prior knowledge. We hear how the Post is experimenting in the digital space from Vice President of Technology and Chief Information Officer Shailesh Prakash and Director of Digital Products Rishit Shah.
PART 2: Digital brand experiences from iStrategyLabs
As consumer companies strive to engage customers in increasingly personalized ways, iStrategyLabs, based in Washington, D.C., is creating new kinds of brand experiences that take advantage of emerging digital and social technologies. We visit Chief Marketing Officer DJ Saul to see what they are doing.
Watch the RJI Futures Lab video update here.
Too busy to watch it now? Keep up with journalism innovation on the go with the Futures Lab iPad app. Futures Lab video updates appear weekly with reports on the latest in innovation and entrepreneurship for the newsroom leaders of today and tomorrow.
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