RJI Futures Lab update #48

Educational content, newsroom strategies, plus LinkedIn


PART 1: Creating content for education

Education is one of many specialized markets where news organizations have sought to grow audiences by adapting existing content. Tim Olson, vice president of digital media and education at KQED public media in San Francisco, explains how his organization creates educational materials alongside its regular news content.

PART 2: Strategy at Lee Enterprises

Lee Enterprises operates 46 daily newspapers across the country including the St. Louis Post-Dispatch, the Arizona Daily Star and the Wisconsin State Journal. Vice President of Strategy Greg Schermer tells us how newsrooms might address some of the mobile challenges headed their way.

PART 3: LinkedIn as a journalism tool

Founded mainly as a site for professional networking, LinkedIn has increasingly become a tool for journalists to uncover news, build an audience and more. We learn some of the possibilities from LinkedIn Corporate Communications Manager Yumi Wilson.

Watch the RJI Futures Lab video update here.

Too busy to watch it now? Keep up with journalism innovation on the go with the Futures Lab iPad app. Futures Lab video updates appear weekly with reports on the latest in innovation and entrepreneurship for the newsroom leaders of today and tomorrow.

RJI, apps, revenue


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