CNN’s approach to Snapchat

Most news organizations have limited functionality within Snapchat. But as one of the Snapchat Discover partners, CNN can offer multi-part news updates that are available to all Snapchat users. We talked with Ashley Codianni, director of social publishing, about how CNN hopes its effort on the platform will create a constant news habit among young people who don't follow traditional channels. Reporting by Mitchel Summers, Jon Doty and Sarah Sabatke. 

Learn more

Too busy to watch it now? Keep up with journalism innovation on the go with the Futures Lab iPad app. Futures Lab video updates appear weekly with reports on the latest in innovation and entrepreneurship for the newsroom leaders of today and tomorrow.