BlueVenn to help Seaton Publishing Company with data-optimized approach to audience growth, monetization

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BlueVenn has been selected by Seaton Publishing Company to drive multi-channel audience acquisition, engagement and retention.

Seaton Publishing Company is a family-owned community newspaper company that operates newspapers in Kansas, Nebraska, Wyoming, South Dakota and Colorado. SPC will use BlueVenn's technology and rich newsmedia expertise to provide an end-to-end solution designed to meaningfully improve customer development, retention and value. This includes providing a 360-degree customer view and the execution of BlueVenn's unique Customer Lifecycle Management curriculum, currently utilized by 300 newsmedia brands across North America to optimize marketing performance.

Commenting on the collaboration, Daniel Williams, BlueVenn's president of the U.S., stated, "Seaton is a family-owned company that is committed to providing quality local journalism and services to inform the communities it serves. We are privileged to support its vision for community media by leveraging our technology and expertise to drive revenue diversification and business transformation."

Jay Seaton, executive vice president and publisher at Grand Junction Media, Inc. commented: "After participating in The ROUNDTABLE at Vail these past two years, my brother and I have recognized the urgency to embrace a data-optimized approach to audience growth and monetization. Seaton's partnership with BlueVenn will enable us to implement such an approach quickly, effectively and cost-efficiently. We can't wait to get started."

BlueVenn applies best practices in the use of data, analytics and multi-channel marketing to drive digital and print subscriber initiatives, enhance customer value and diversify revenue. At the heart of those solutions is the BlueVenn Omnichannel Marketing Hub, specifically tailored to deliver analytics and customer journeys that grow, engage and monetize audiences.

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