RJI Futures Lab update #57

Social participation TV via Wayin, Excitem and iPowow

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PART 1: Wayin
Denver-based startup Wayin has created a system to help newsrooms make sense of the mass of Twitter posts around a specific topic and to integrate that social media conversation into a live TV broadcast. Tim Glomb, vice president for media and entertainment at Wayin, shows us how the technology navigates the social stream.

PART 2: Excitem
Gathering audience feedback during a live show can be difficult with an audience that uses a variety of social commenting platforms. Excitem is a behind-the-scenes tool for assembling responses to on-air questions via Facebook, Twitter and old-fashioned text message. We hear how it works from Belal Hummad, co-founder and chief executive officer.

PART 3: iPowow
Another approach to audience response is to make it more game-like. The system created by iPowow enables broadcasters to embed multiple types of questions into a mobile app or website, with the responses tallied up in real time directly on air via the newsroom's onscreen graphics system. Colin Hornett, executive producer at iPowow, gives us a demonstration.

Watch the RJI Futures Lab video update here.

Too busy to watch it now? Keep up with journalism innovation on the go with the Futures Lab iPad app. Futures Lab video updates appear weekly with reports on the latest in innovation and entrepreneurship for the newsroom leaders of today and tomorrow.

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