SNPA offers revenue and audience-growth ideas shared by members


More than a dozen SNPA members contributed revenue and audience-growth ideas for a segment at the News Industry Summit in Charlottesville.  While some the ideas were featured at the conference, others are included in a PDF collection that SNPA is putting together. 

See one of the ideas included in the PDF below.  The PDF has been sent to the newspapers that contributed to the collection.  Other members may purchase the report for $35 by clicking here.

An idea from The Times-Picayune, New Orleans, La.:

Swipe the photos and see Hurricane Katrina disaster dissolve into present-day recovery

Using a series of photos shot with exact positioning, The Times-Picayune's "Hurricane Katrina Then and Now" project lets viewers gauge the recovery process with a simple swipe across the photos.

Disaster shots from nine years ago dissolve into present day photos showing how the city has recovered.

Guaranteed to make you say "wow!"

In an article published on, photographer Ted Jackson writes:

"I've long been fascinated with the concept of using photography to link time and space. I've shot many assignments where I tried to replicate historical photos. But the true inspiration for a Katrina photo project came from Getty photographer Peter Macdiarmid's hyper-accurate treatment of past-and-present World War II scenes for The Guardian. The resulting online presentation seamlessly blended the old into the new. It was mesmerizing.

"My previous experiences never required this level of precision. The positioning had to be exact, including the tilt of the camera and the zoom of the lens. I found that the more elements that remained of the original scene, the more difficult it was to replicate. In photos where the elements were close to the camera, the tolerances were reduced from a few feet to fractions of an inch.

"The first step, however, was in selecting the photos from our extensive archive. Only a few lent themselves to the process. There had to be at least one remaining landmark to anchor the eye and convince the mind. This technique doesn't work on conjecture and trust. The landmarks are critical. They stand like witnesses to a crime.

"This level of accuracy demanded a tripod in most cases. After each exposure, I retreated to my car and my waiting laptop, layering the new frame over the old. I studied the nuances, the discrepancies and adjusted for the next exposure. Some took over 30 attempts to narrow down the position.

"Recreating the scenes was like digging into our collective past, and like any successful archaeological study, new facts slowly reveal themselves, along with many buried memories."

In addition to this idea, the collection includes ideas shared by the Bradenton (Fla.) Herald, Sarasota (Fla.) Herald-Tribune, Grenada (Miss.) Star, Jefferson City (Mo.) News Tribune, Sanford (N.C.) Herald, The Oklahoman (Oklahoma City), The Post and Courier (Charleston, S.C.), The Greeneville (Tenn.) Sun, Morristown (Tenn.) Citizen Tribune, Austin (Texas) American-Statesman, San Angelo (Texas) Standard-Times, Richmond (Va.) Times-Dispatch, Leap Media Solutions, Media Solutions Partners, NRS Media, Second Street, and Tru Measure.


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