Monster partners with Florida's Sun Coast Media Group
Alliance enables local newspapers to better connect communities with job opportunities
Monster has entered into a partnership with Sun Coast Media Group, a publisher of nine local newspapers in southwestern and central Florida. The agreement enables Sun Coast newspapers to offer a wide range of recruiting solutions to better serve candidates and employers across its circulation area.
"This partnership with Monster fits perfectly with our objectives to provide the very best local news and information while helping local businesses compete with their national competitors," said Glen Nickerson, publisher, Sun Coast Media Group. "Now, thanks to Monster, we can offer our local employers the opportunity to reach candidates through our newspapers, websites, mobile apps and nationally – and at very reasonable rates."
The co-branded recruitment experience gives Sun Coast readers and advertisers access to the full range of Monster's recruitment products and services, which are focused on job seeking, recruitment and hiring resources.
As part of the alliance, Monster will provide Sun Coast comprehensive technology solutions with fully-integrated Monster functionality, sales training and tools, and targeted field and online marketing programs to drive traffic to the co-branded website.
"Our best-in-class recruitment products, technology, training, employer branding and marketing solutions allow newspapers worldwide to deliver a total recruitment solution that is customized to the needs of their advertisers and readers," said Kirsten Cummings, senior vice president and general manager, Branding and Media Solutions, Monster. "We are delighted to be working with Sun Coast newspapers to help optimize their ability to connect candidates with employment opportunities."
Sun Coast Media Group publishes nine local newspapers serving communities in Charlotte and Sarasota counties, including: The Charlotte Sun, The North Port Sun, The Punta Gorda Herald, The Englewood Sun, The Venice Gondolier Sun, The Arcadian, The Highlands News-Sun, The Polk County News and The Winter Haven Sun.
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