2019 Mega-Conference

Drive revenue with sales models that deliver

Michael Martoccia, Addy Earles, Eric Johnston and Michael Rosinski
Michael Martoccia, Addy Earles, Eric Johnston and Michael Rosinski

Mega, rockstar sales leaders from across the country will share their revenue-driving strategies and tactics at the Mega-Conference in Las Vegas, Feb. 25-27.

Sales models of the past are no longer applicable in today's world of pure-plays, digital dominance and a shift beyond consultative selling.

Michael Martoccia, national director, digital marketing and sales, WeHaa Digital Marketing, will moderate this Tuesday morning discussion with:

  • Addy Earles, director of digital revenue, Schurz Communications
  • Eric Johnston, president, Adams Publishing Group, Western Division
  • Michael Rosinski, vice president, strategic sales, Hearst Bay Area

"In today's competitive digital marketplace, local businesses still look to local, trusted media for engaging, revenue-generating solutions to drive customers to their products and services," Martoccia said. "We'll provide you a diverse mix of cost-efficient, turnkey successful solutions and best practices on how to immediately implement them."

Rosinski from Hearst Bay Area, advertising leader at The San Francisco Chronicle, SFGATE.com and the SeattlePI.com, will share their organizing principles, strategy and approach around verticalization (organizing business pursuit by business category), as a full-service marketing agency, including the role of Demand Generation in these efforts.

While Earles said she recognizes that navigating the digital world from a remote environment can be challenging, she believes there are "many things a manager can do to set themselves up for success from the beginning. From hiring smart, communicating effectively and being a coach, there are many tactics that can be implemented to grow a successful team and help them thrive."

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