Leveraging a customer data platform to drive subscriber growth & diversify revenue
Customer data is the foundation for strategically planning, executing and optimizing audience growth and revenue diversification efforts. Unifying, analyzing and deploying all available customer intelligence to optimize a customer journey that is perfectly engineered for each individual – transporting that consumer efficiently from awareness to paid customer status – is essential to financial viability.
At the Mega-Conference, hear how GateHouse Media's investment in customer data is not only supporting digital subscription growth, but is impacting revenue diversification initiatives across the enterprise. Learn how The Dallas Morning News is leveraging marketing automation to fund and enrich digital transformation efforts by extending the print runway.
Tom Ratkovich, president of LEAP Media Solutions, will moderate a panel discussion with:
- Rich Forsgren, director of corporate consumer data strategy, GateHouse Media
- Sue Kerr, vice president of print audience, The Dallas Morning News
Forsgren said: "Our vast offline consumer data set has been at the core of our business for hundreds of years; it is only logical to leverage that data on our path to digital conversion. Identity resolution will play an important role in tying that offline customer data to the online world."
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