Solutions Stage: Sales Solutions

The newspaper vertical space may be besieged and battered, but newspapers can invest in the vertical space and grow revenue. Our presenters on the Solutions Stage next Tuesday afternoon want to show you how.

Presenters will be:

• Kevin Collins, director of sales and marketing, WeHaa
• Cesar Montes, president, WeHaa
• Roberto Angulo, CEO, Recruitology
• Sandy Glover, digital revenue development manager, McClatchy
  
• Phil Pracht, product manager, TownNews.com

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Collins says, "The auto landscape has changed drastically over the years. Large search portals have grabbed most of the market from newspapers. WeHaa's Auto Promotions & Events puts the power back in the hands of newspapers. Our feed-less solution is the perfect way to reach your local auto dealers and deliver powerful exposure and amazing lead generation."

Recruitment advertising will be the focus of the presentation by Angulo and Glover. They'll talk about how some top media companies are reclaiming ownership of their local recruitment advertising markets, and – in the process – growing digital revenue and delivering results for the employer. They will present a case study for recruitment advertising digital transformation.

Angulo said, "Local media companies remain the trusted source of local news and information. They are in a unique position to regain their markets if given the right tools and the ability to deliver results for their advertisers. You no longer need to make a bet on the next big job board or social network."

Pracht will be talking about local niche guides, which he says "offer an exciting opportunity to take back SMBs in a way that's unique and, more importantly sustainable."

He said, "TownNews.com's Local Niche Guides are designed to help combat an ever-shifting digital landscape and get publishers back on solid ground.  Rather than providing publishers with a rigid list of guides, Local Niche Guides are configurable to help deliver compelling solutions for publishers – both small and large."

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