RJI Futures Lab update #88

Attracting investment capital and reaching young local readers

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PART 1: Why investors love media startups

Digital media startups like Vice, BuzzFeed and Vox Media have grown quickly thanks to hundreds of millions of dollars of venture capital. We find out why investors are so willing to bet on these new companies instead of putting their money into established news providers. 

PART 2: Targeting young local readers at Billy Penn

Billy Penn is a startup news operation in Philadelphia that provides local, mobile-friendly news specifically for residents under age 35. We learn from the site's editor, Chris Krewson, how they hope to attract a younger audience with a mix of curated news and social content. 

Learn more

Too busy to watch it now? Keep up with journalism innovation on the go with the Futures Lab iPad app. Futures Lab video updates appear weekly with reports on the latest in innovation and entrepreneurship for the newsroom leaders of today and tomorrow.

Learn more about BuzzFeed and Billy Penn at the Key Executives Mega-Conference, Feb. 23-25 in Atlanta.  Details

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