Al Jazeera’s AJ+ mobile app and a collaboration around engagement
PART 1: Al Jazeera's AJ+
Al Jazeera's new smartphone app, called AJ+, delivers news using topical stacks of cards, short video clips and explainers. It is designed to engage its audiences through their social media connections and test their knowledge with occasional quizzes. We learn about the strategy behind the app from Yaser Bishr, executive director for strategy and development at Al Jazeera.
PART 2: The Engagement Hub
The American Society of News Editors and the nonprofit Journalism That Matters are working with three news organizations to develop ways to improve audience engagement around diversity. The goal is to help newsrooms help each other as they find new and better ways to reflect their communities.
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