You need to have a two-pronged approach – one plan for your newspaper, the other for your advertisers.MORE
For a sales team, the best way to position the group for success is through specialization.MORE
I would recommend having an "advertising review" meeting with each of your current clients. Did you hit the metrics that you previously discussed? Did you succeed with some efforts and fall short of the metrics with others?MORE
The first step in being able to do this is by making sure your salespeople know your product inside and out so they can anticipate objections. This means that they should not only learn your value proposition in detail, but learn what objections the prospects may have to the sales pitch.MORE
The first step toward making any sale is building the relationship. People buy from those they know, like and trust.MORE
By giving your team boundaries, it will be easier for you to not only monitor performance, but also optimize their behavior for the future.MORE
How do you get ahead of the game and make sure you're working as efficiently and effectively as possible? It's a simple two-step process.MORE
Here's a three-step process that will ensure that your salespeople are always working toward maximum efficiency and effectiveness.MORE
Even on the Internet, where people are separated geographically but closely connected online, the old sales adage still holds true – people buy from those they know, like and trust. Social media gives you an opportunity to quickly build a relationship with a vast audience.MORE
The heart of a newspaper is local content and local news. Social networking gives you the power to leverage local content to go deeper and wider, and as a result, increase engagement throughout the site.MORE
America's Newspapers – the association formed from the merger of the Inland Press Association and Southern Newspaper Publishers Association – was ceremonially launched October 6 at its inaugural annual meeting in Chicago.
Dean Ridings will be its chief executive officer, effective Nov. 11.
America's Newspapers unites two of the oldest press associations to form one of the industry's largest advocates for newspapers and the many benefits to their communities, civil life, freedom of expression and democracy.
"Newspaper journalism provides a voice for the voiceless, challenges elected officials, shines a light on government, calls for change when change is needed, and exposes corruption and injustice," said Chris Reen, the president and publisher of The Gazette in Colorado Springs who will serve as the first president of America's Newspapers.More
A new association formed by the consolidation of SNPA and the Inland Press Association was officially launched today. The name of the new association will be announced on Oct. 6 at the association's first annual meeting in Chicago.
Edward VanHorn, SNPA's executive director, said that the merger unites two of the country's oldest press associations into a progressive new organization that will use its bigger and more powerful voice to be an unapologetic advocate for newspapers.More