The rookie campaigns of many newspapers' digital sports subscriptions are over. Now comes the work of developing the standalone subscription products into long-lasting sources of revenue.
After the success of The Athletic proved that sports coverage is a passion area that can drive people to take out their wallets, newspapers carved out their sports coverage as discrete subscription products. The bet is these products, while priced lower than a full digital subscription, will draw in sports fans who primarily rely on the publication for sports coverage versus, say, city hall reporting. Newspaper publishers ranging from Hearst to McClatchy to The Dallas Morning News all piled into the space, and upstart news publications such as the Daily Memphian, which launched in the fall of 2018, did too.
For example, McClatchy, which has put a sports content product called SportsPass out in 10 of its 30 markets since launching its first in August 2018, is figuring out how to expand SportsPass past its core offering of unlimited access to that market's sports content for $30 per year. It is kicking around ideas ranging from conference calls with reporters to exclusive livestreams on Facebook, Miami Herald managing editor Rick Hirsch said.
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America's Newspapers – the association formed from the merger of the Inland Press Association and Southern Newspaper Publishers Association – was ceremonially launched October 6 at its inaugural annual meeting in Chicago.
Dean Ridings will be its chief executive officer, effective Nov. 11.
America's Newspapers unites two of the oldest press associations to form one of the industry's largest advocates for newspapers and the many benefits to their communities, civil life, freedom of expression and democracy.
"Newspaper journalism provides a voice for the voiceless, challenges elected officials, shines a light on government, calls for change when change is needed, and exposes corruption and injustice," said Chris Reen, the president and publisher of The Gazette in Colorado Springs who will serve as the first president of America's Newspapers.More
A new association formed by the consolidation of SNPA and the Inland Press Association was officially launched today. The name of the new association will be announced on Oct. 6 at the association's first annual meeting in Chicago.
Edward VanHorn, SNPA's executive director, said that the merger unites two of the country's oldest press associations into a progressive new organization that will use its bigger and more powerful voice to be an unapologetic advocate for newspapers.More