Too much leftovers 11/20/18

By Jane Nicholes, SNPA Correspondent

Over the summer, the folks at The Palm Beach Post in Florida realized they had "a very large stock" of aging spadea paper that had to be used fairly quickly. Spadea paper, used for premium advertising that folds or wraps around the front section of the newspaper, eventually ages to the point that it's no good. The unused stock of paper became one half of a special package that also featured premium positioning on the paper's website.


Here's a solution for difficult coupon books 6/26/13

A coupon-targeting spadea wrap on the Sunday comics is generating $70,000 in annual revenue in Wheeling, W.Va.

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