The color of money 7/10/18

By Jane Nicholes, SNPA Correspondent

Taking advantage of its new press, The American Press in Lake Charles, La., has rolled out new ad rates based on all color.

The difference should be quickly noticed by readers and advertisers since color ads previously made up about 37 percent of the ads in the Shearman family-owned southwest Louisiana newspaper, circulation 24,000 daily and 27,000 Sundays.

"Certain national or major accounts that request black-and-white ads will be honored. Most ads will automatically publish in full color," said Advertising Director Titus Workman.

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