Newspapers, Rotary Clubs can be powerful partners, Whiting says 6/9/17

"Rotary Clubs and community newspapers are powerful partners," says Vicki Whiting of Kid Scoop. "Rotarians are newspaper readers. Both newspapers and Rotarians believe in the importance of reading and being informed. For Rotarians, the partnership impacts education and lets them share with kids their own love of reading and community."


Love savings? Love revenue? Content That Works has both 2/14/17

Did you know that less than 8 percent of coupons used annually are from digital and the rest are from newspapers?


Strategic partnerships help SNPA members save money, grow revenue 4/12/16

SNPA's strategic partnership program helps member newspapers cut costs, grow revenue and access essential benchmarking data. Additional partnerships are in development to further expand the program.

If a newspaper takes advantage of any one of these services, the newspaper can save more money every year than it spends on SNPA dues. It quite literally pays to be a member of SNPA.

LEARN MORE about these special opportunities available only to members of SNPA.


Native ad video outlines best practices from The Post and Courier 3/16/15

The Post and Courier launched a native ad program a year ago. In this 13-minute video, Publisher P.J. Browning and Brad Boggs, senior digital director, share useful tips on getting editorial buy-in, training sales staff, what categories are working, how native should be packaged and what results to expect.


Sell ads around a unique concept 7/14/14

Submitted by Pat Taylor, ad director, The Pilot, Southern Pines, N.C.

Wonder & Joy: Instead of selling ads ROI, Pat Taylor and his staff in Southern Pines, N.C., focus on selling advertising into one holiday package.


Share your best sales strategies for growing holiday revenue 6/10/14

What's your best idea for recapturing the wonder and joy of the holiday season? Share your ideas on Content That Works' Facebook page and check back often for holiday marketing ideas and sales strategies.

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