Think Pink!
Content That Works will introduce a new surviving breast cancer content and micro-site July 20.
MOREFacing a tough call? Talk it out
Newspapers routinely face challenging decisions. Should we run this photo? Should we accept this ad? Should we report on every monthly meeting of a local activist group? The discussions are always enlightening, forcing everyone to rethink positions and crystallize their arguments.
MOREYou want to stay relevant? Be accessible
A newspaper's credibility is directly linked to its ability to identify, collect and report the relevant community news. Then why do so many newspapers make it so difficult for readers to connect with reporters?
MOREFinancial advice for those who don’t have any
AdviceIQ makes including personal finance content easy for publishers. And, for publishers, the price is right: free.
MORETurning the traffic around
Friends2Follow’s widget helps newspapers take back their market share from social media.
MOREPay by the story
A new company, iMoneza, is banking on the belief that people will pay to read a single story rather than get a digital subscription.
MORETo sell readers on TV news, NTVB is willing to give it away
NTVB Media has announced plans to give away its content to all newspapers – regardless of size – in exchange for a partnership to bring in more subscribers. The partnership will pay newspapers up to $400 per thousand subscribers to deliver NTVB's product.
MOREAre you ready for journalism education without 'journalism'?
I fear journalists may have become so used to the surplus of bright, young talent that they are inured to what is happening. But the table is being set in some places to remove "journalism" from journalism education.
MOREGoodbye to two old friends
I'd like to take a moment to mark the passing of two old journalism friends.
These aren't people, but publications of note from two noteworthy figures in journalism and journalism education.
MOREWhy we must write more concisely
Journalists still do too much writing as if the reader will lean back with "the paper" in an easy chair. We have to change. Even our "print" writing will benefit.
MOREAP environment series asks: 'What Can Be Saved?'
The Associated Press will roll out a series of in-depth, multimedia stories beginning today that will chronicle 12 examples of intense efforts being waged around the world to save or revive ecosystems, reversing some of humankind’s most destructive past actions and preserving vital natural habitats on Earth.
MoreThere's a reader revenue revolution happening. Will legacy news miss it again?
There are seven changes news organizations need to adopt to succeed during the reader revolution. Jim Brady, CEO of Spirited Media, lays them out in a recent post for the Reynolds Journalism Institute. They include: serving your audience first (not your newsroom) and having a point of view.
MoreAP, GNI to build tool to help local newsrooms collaborate
The Associated Press is launching a pilot project aimed at increasing local news coverage and improving the way member news organizations collaborate with one another.
With support from the Google News Initiative, AP will build an online tool that enables members to share their coverage plans to more efficiently cover local news.
It will also allow participating news organizations to share their journalism, increasing the amount of local news stories in their communities.
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