This year, Holiday Gift Guide clients have the option to localize/customize their gift guides with Local Spotlight, a new custom content solution from Content That Works.

Generations is an 8 ½ by 11 glossy magazine that is intended to look like a magazine, not like part of a newspaper, says Brenda Bennett, regional sales manager for the SCNI newspapers in Conyers, Covington, McDonough, Jackson and Jonesboro, Ga. "I think the key to the success of the book is that we're reaching outside of our media markets and looking for stories and travel ideas and food, and it also helps to have a major retailer in the mix."

Green Shoot Media's new Health Care Reform section gives newspapers an easy-to-print, easy-to-sell option for driving readership and revenue around this important topic.