Making shareable content at BuzzFeed 9/1/14

By the Donald W. Reynolds Journalism Institute
EXECUTIVE SUMMARY  

This week we visit BuzzFeed to find out how the staff creates Internet-friendly content that ricochets across social media.

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Social platforms Yo and GoPop 9/23/14

By the Donald W. Reynolds Journalism Institute
EXECUTIVE SUMMARY  

This week we explore two emerging social platforms: Yo for short notifications and GoPop for visual messaging.

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Audience insights, The Upshot and Newsbeat 9/30/14

By the Donald W. Reynolds Journalism Institute
EXECUTIVE SUMMARY  

This week we learn how today’s audiences interact with information, how The Upshot approaches data explanation and how an app called Newsbeat hopes to change audio news.

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Building brands and products at Vox Media 10/14/14

By the Donald W. Reynolds Journalism Institute
EXECUTIVE SUMMARY  

This week we learn how Vox Media combines content, technology and advertising to reach a mass audience via its seven digital brands, including The Verge, SB Nation and Vox.com.

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Ideas for using Vine and Snapchat 10/21/14

By the Donald W. Reynolds Journalism Institute
EXECUTIVE SUMMARY  

This week we explore examples of how two newsrooms are using the social platforms Vine and Snapchat.

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Al Jazeera’s AJ+ mobile app and a collaboration around engagement 11/3/14

By the Donald W. Reynolds Journalism Institute
EXECUTIVE SUMMARY  

This week we see how Al Jazeera is targeting a young mobile audience with its new smartphone app AJ+, and we learn how two journalism industry organizations are partnering to foster new engagement ideas that encourage more diversity.

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Mining online data with Vocativ, Banjo and Zapaday 11/10/14

By the Donald W. Reynolds Journalism Institute
EXECUTIVE SUMMARY  

This week we explore three tools that mine electronic Web data to inform news coverage.

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Pushing forward with long-form, interactive multimedia 11/18/14

By the Donald W. Reynolds Journalism Institute
EXECUTIVE SUMMARY  

This week we explore how documentary video and interactive technologies can be combined to tell new kinds of immersive, in-depth stories online.

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Engagement using text messages, and corrections via social media 11/25/14

By the Donald W. Reynolds Journalism Institute
EXECUTIVE SUMMARY  

This week we learn about a platform for engaging with audiences via text messages, and we explore how to handle corrections to social media posts.

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The future of audience analytics 12/9/14

By the Donald W. Reynolds Journalism Institute
EXECUTIVE SUMMARY  

This week we explore some emerging trends in understanding audience behavior.

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