Best Twitter practices for journalists 6/17/13

By Alecia Swasy and David Wolfgang
EXECUTIVE SUMMARY  

To help newsrooms develop their social media strategies, the Reynolds Journalism Institute has compiled a "Twitter Best Practices Guide," based on interviews, scholarly research and Twitter's own tips for journalists.

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A textbook example of how weekly papers can make a daily impact 10/8/09

By Sean Ireland, Special to the SNPA eBulletin
EXECUTIVE SUMMARY  

About 12 months ago, the Reporter and its sister papers, the Alabaster Reporter and the Pelham Reporter, began sending daily 6 a.m. e-mail news reports to their readers. All together, the weekday e-mails from the Reporter, the Alabaster Reporter and the Pelham Reporter now reach their database of more than 25,000 e-mail addresses.

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User guidelines keep discussions civil on newspaper's website 3/8/16

EXECUTIVE SUMMARY  

Open discussion of issues is important to the general public. It's also important that newspapers have clear guidelines for those dialogues. View the guidelines set in place by the Galveston County Daily News.

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Stephens Media rolls out new platform for e-newsletters 6/18/13

EXECUTIVE SUMMARY  

New publishing platform will let subscribers choose the content they receive in newsletters and alerts from Stephens Media publications.

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High school sports fans to get real-time coverage this fall 6/19/13

EXECUTIVE SUMMARY  

Slated to launch for Fall sports, My Team Scoop will give the Carroll County Times a more efficient manner of gathering score updates and highlights from games for the 10 schools they cover.

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Win a free oil change for life! 6/26/13

EXECUTIVE SUMMARY  

One lucky reader of The Harrison Daily Times will win a free oil change for life. It's part of a promotion for the paper's new automotive search engine: The DriveAR.com.

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How to plan, promote and profit from online promotions 7/11/13

EXECUTIVE SUMMARY  

This free playbook from Second Street includes tips and ideas for running successful online promotions.

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GateHouse partners with Second Street for basketball Upickem 4/30/13

EXECUTIVE SUMMARY  

In the first quarter of 2013, this program generated $295,000 for GateHouse – up 18 percent from the same period in 2012.

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Subscription-only digital edition to serve national audience 8/8/13

EXECUTIVE SUMMARY  

The Washington Times' unique subscription portal allows readers to earn money toward their subscription fees by engaging certain advertisements and marketing opportunities inside an app that it created.

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How to reach your audience when your website goes down 8/15/13

EXECUTIVE SUMMARY  

With so many publishing platforms and social networks available, there's no reason for a news organization to go dark when its website is down. But it must have a good plan in advance. Here are the steps to get ready.

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