Post and Courier launches subscriber Facebook group, offering more perks for readers 3/12/19

EXECUTIVE SUMMARY  

The Post and Courier (Charleston, S.C.) has launched a new Facebook group exclusively for its subscribers – or what the paper calls its Insiders.

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Recap the news in a weekly Instagram newsletter 4/9/19

EXECUTIVE SUMMARY  

Here's a great idea for reaching your readers on Instagram:

Each week, The Dallas Morning News publishes a weekly Instagram Newsletter that recaps the week's news in images.

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Tampa Bay Times unveils newspaper racks that can stream video news and advertising 4/12/19

By Mark Katches, reprinted from the Tampa Bay Times
EXECUTIVE SUMMARY  

The Tampa Bay Times has unveiled a new type of newspaper rack equipped with a 24-inch flat-screen monitor that can stream news and information at select retail outlets around the bay area. TimesVision is being installed in about 50 locations.

The 24-inch monitor streams news content and advertising in a seven-minute loop. The paper has the ability to update it in real-time with breaking news. It's all part of a new initiative called TimesVision designed to display video billboard content at print distribution racks in select retail outlets.

In the newsroom, a team of journalists will be producing short, sharp videos that will play on the TimesVision monitors – interspersed with marketing spots, advertising and in-store promotions at host locations.

This technology enables the Times to create a news and information feed that can be sold to advertisers around the bay area.

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NOLA.com takes readers on a culinary journey 4/16/19

EXECUTIVE SUMMARY  

On Monday, The Times-Picayune and NOLA.com premiered the first episode of the new series "Where NOLA Chefs Eat," hosted by Todd Price, the paper's award-winning dining reporter, and filmed and edited by video journalist and frequent Where NOLA Eats collaborator Frankie Prijatel.

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McClatchy to launch digital news outlet to serve Youngstown, Ohio 8/6/19

EXECUTIVE SUMMARY  

McClatchy has selected Youngstown, Ohio, as the launch city for The Compass Experiment – an initiative in association with Google to develop essential and sustainable local digital news models.

"When we heard that Youngstown's daily newspaper, The Vindicator, would be closing, we saw an opportunity to help a community with a rich heritage and distinct identity find a path forward for local news," said Mandy Jenkins, general manager of The Compass Experiment. "We are on the ground now working with people in the community to set up a digital news outlet that will launch in the fall."

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Chron.com/Jobs: not just a job search app 8/1/13

EXECUTIVE SUMMARY  

Delivering functionality that goes beyond being just another job search app, the Chron Jobs app is an integral part of planning and executing a long-term career path.

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Twitter up-sells: JobsDiva, DrivesDiva 5/22/13

EXECUTIVE SUMMARY  

Earning $10 per tweet, the Richmond Times-Dispatch is creating a Twitter following over jobs and cars.

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DRIVING - New Car Preview 6/4/13

EXECUTIVE SUMMARY  

The printed vehicle preview section is an annual hit – but the digital version really revs viewers' engines!

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Capitalize on holidays with online promotions 6/4/13

By Matt Coen, president and co-founder, Second Street
EXECUTIVE SUMMARY  

Take advantage of holidays that lend themselves to special promotions – and lay out a yearly calendar to show advertisers BEFORE they set their ad budgets.

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Picking the right analytics tool 7/2/13

EXECUTIVE SUMMARY  

Determining the answer to these three questions will help you choose the right web analytic tools for your business.

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