There's no hotter topic now in the media industry than digital agencies, Greg Retsinas, digital director of Sonoma Media Investments, Santa Rosa, Calif., told attendees during the closing session of the SNPA News Industry Summit.
Retsinas joined Mark Jurkowitz, associate director of the Pew Research Center's Journalism Project, to talk about ways newspapers can turn ideas into dollars.
Their segment on the program focused on the Pew Research Center's search for new business models that ranged from sales force restructuring to rebranding the print product to Web consulting for local merchants.More
Publisher involvement is key to preserving public notices in paid, general-circulation newspapers, SNPA members were told at the recent News Industry Summit in Sarasota.
Attorney John Bussian moderated a panel discussion during the Summit on defending public notice requirements, bringing two of the most "battle decorated veterans" to talk to SNPA members.
Hal Tanner III, publisher of The Goldsboro (N.C.) News-Argus, and Sam Morley, general counsel for the Florida Press Association, talked about the latest battles their states faced and strategies for protecting the newspaper franchise.More