Thursday, March 22, 2018

Free Webinar: Understanding Analytics


An overview of how to use Google Analytics. As an editor, what trends should you be looking for to steer coverage? And what can you glean from the numbers, including actionable items? We will take a look at how the numbers can help drive major projects, and what you can be bringing to your news meetings. Sherri Horton, GateHouse's data scientist, will help you look into this important field. 

SNPA members can email Paulette Sheffield at for a code to register at no cost.  See below for details about registering free.

Our Presenter:

Sherri Horton is a data scientist for GateHouse Media. She's been working in digital marketing, SEO, social media and analytics for the past six years. Horton is currently working to bring the power of predictive intelligence to  local news

SNPA members can register for webinars at no cost. The registration fee is $35 for other newspapers ($45 after March 19.) Registrations will be accepted up until the day of the webinar.

Registration instructions for SNPA members:

  • Email for the COUPON CODE to register free
  • Click here to begin the registration process
  • Click on REGISTER NOW
  • Fill in the required fields and select the number of registrations in the drop down "SPACES"
  • Ignore the $35 price
  • In the COUPON CODE field, enter the code that Paulette Sheffield gave you.
  • Hit SUBMIT

*Can't attend the program at this time? Sign up for the program and watch it when it's convenient for you with our webinar archives. You receive free access as part of your registration.

For registration questions, please contact:

If you need assistance immediately prior to a webinar, please contact: (515) 244-2145.

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