Friday, March 2, 2018

Free Webinar: Flipping Objections on the Spot!

Free to SNPA Members


Objection handling is a skill that all sales people need to master.

In this webinar, presenter Ryan Dohrn will highlight the six most common objections media sales people face on a daily basis and show you how to flip those objections into closed deals with ease and style. Because he sells every day, these objections and scenarios are timely, relevant and practical.

Dohrn, founder of the media sales strategy firm Brain Swell Media, will dig deep into objections like, "I'm moving all my advertising to social media." And, "I am not seeing ROI from print."  And, "Why don't you just write an article about my company?"

This webinar is designed to give sales reps at all levels the skills they need to walk into any conversation with an advertiser with confidence. With 25 years' experience in the media sales business, Dohrn has heard it all. And because he still sells media today, his responses will be relevant, timely and right on the mark!

SNPA members can email Paulette Sheffield at for a code to register at no cost.  See below for details about registering free.

Our Presenter:

Ryan Dohrn is the founder of media sales strategy firm Brain Swell Media and the creator of the 360 Ad Sales System taught to over 5,000 ad sales reps in seven countries. His 25-year media sales and marketing career includes leadership roles at PennWell Publishing, Disney/ABC TV and The New York Times Company. Dohrn works with more than 50 newspapers per year and has a deep passion for the newspaper business. He is an Emmy Award winner, business book author and has been featured in USA Today and on Dohrn currently works on a monthly basis with more than 75 media companies and their related sales and management teams.

SNPA members can register for webinars at no cost. The registration fee is $35 for other newspapers ($45 after Feb. 27.) Registrations will be accepted up until the day of the webinar.

Registration instructions for SNPA members:

  • Email for the COUPON CODE to register free
  • Click here to begin the registration process
  • Click on REGISTER NOW
  • Fill in the required fields and select the number of registrations in the drop down "SPACES"
  • Ignore the $35 price
  • In the COUPON CODE field, enter the code that Paulette Sheffield gave you.
  • Hit SUBMIT

*Can't attend the program at this time? Sign up for the program and watch it when it's convenient for you with our webinar archives. You receive free access as part of your registration.

For registration questions, please contact:

If you need assistance immediately prior to a webinar, please contact: (515) 244-2145.


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