Friday, September 29, 2017

Webinar: How to Sell the Value of Digital Without Overselling Your Client


Everyone sells digital. Everyone has similar portfolios. In order to differentiate, you'll need to provide value beyond CTRs, CPMs and the like. In this webinar we'll discuss how to:

  • Simplify digital sales for the customer and your sales team.
  • Build a client-focused digital recommendation.
  • Measure the results of digital advertising in a way that matters to your client.
  • Retain and up-sell current campaigns.

Our Presenter:

Craig Crile is the founder & CEO of Group C Digital Marketing + Consulting, a data-driven digital advertising firm in Des Moines. Crile has led sales teams for Gannett and worked on the front lines directing digital strategy and in the automotive and political advertising space for the past decade. He has led sales training for media companies like Saga Communications and advises clients of all sizes on how to evaluate their digital budgets based on data. 

The registration fee is $35 – if your registration is received by Tuesday, Sept. 26.  Fees increase to $45 after Sept. 26. Registrations will be accepted up until the day of the webinar.

*Can't attend the program at this time? Sign up for the program and watch it when it's convenient for you with our webinar archives. You receive free access as part of your registration.

For registration questions, please contact:

If you need assistance immediately prior to a webinar, please contact: (515) 244-2145.

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