Hyper-local news organization in Tennessee is growing readers and revenue
Five years after its inception, Main Street Media of Tennessee is a fast-growing media company operating in the suburbs of Nashville. Publishers of eight weekly newspapers, magazines and websites, the company's focus on hyper-local news unique to each community has allowed it to grow ad revenue as well as circulation.
In three weeks, at the SNPA News Industry Summit, hear how a "print-first" operation has been able to buck the trends and set itself on a path for continued growth.
Dave Gould, president and CEO of Main Street Media, says: "The idea that people no longer want to read newspapers is, in my opinion, completely misguided. But as an industry, we have to be honest and ask ourselves if we are offering our communities a product that will attract and retain readers. If we do that, can we then build a business model that will support our efforts to provide readers with strong newspapers? I believe the answer is 'yes' and that has been the basis of our company's growth to this point."
Main Street Media's eight weekly newspapers, along with their correlating websites, newsletters and social media pages, are strategically positioned in the counties surrounding Nashville. Each publication not only provides accurate and informative local content in print, but also has a robust digital and social media presence expanding and engaging their audiences in Rutherford, Wilson, Sumner, Cheatham, Dickson and Robertson counties.
The company's mission is to provide readers with unique local news and information that is relevant and impacts their daily lives.
Main Street Media of Tennessee cultivates local relationships. Engaging readers, advertisers, newsmakers and business leaders, the staff understands the importance of local connections, values input and responds to feedback to deliver news of highest interest.
The News Industry Summit will be held at the Nashville Hilton. The SNPA room block at the Hilton has been released, but the hotel might have rooms available at its standard pricing. To check availability, call the hotel at (615) 620-1000 (Monday through Friday from 8 a.m. to 5 p.m.) or dial 1-800-HILTONS.
There are many hotels in and around downtown Nashville. To shop for the best available rate, check your favorite travel website like hotels.com and Travelocity.com