From the SNPA Chairman

Serve on an SNPA committee

SNPA President Les Simpson invites members to join an SNPA committee and help shape the strategy of the association. View the video
SNPA President Les Simpson invites members to join an SNPA committee and help shape the strategy of the association. View the video

For the last year, the leadership of the Southern Newspaper Publishers Association has been working to develop a strategic plan to guide our organization.

Through our work with SNPA's executive committee, staff, board members and Max Strategy Consultants, who helped guide us, I firmly believe we have developed a roadmap to make SNPA a better organization and, most importantly, more valuable to its members.

Now we need your help.

The board has begun working on these issues, but we would like for members to be part of planning and executing our strategy.

We've identified four major areas that we'd like to focus on as part of our plan:

Develop exceptional programs and services that clearly differentiate SNPA as an industry innovator and thought leader. Create tools to help members engage audiences, maximize revenue, build sales skills, improve self-promotional marketing, and employ emerging technologies. Assess current programs and services and recommend continuation, modification or elimination. Become an ongoing resource for convention and program planning.

Understand the needs of different SNPA constituencies – chains/independents, large/small, metro/community, R&D partners, etc. – and identify the best ways for SNPA to provide meaningful value to these constituencies. Establish strategies to grow total SNPA membership and increase member engagement. 

Ensure that SNPA maintains a dominant role in leading newspaper organizations to a prosperous future. Spearhead a comprehensive marketing initiative for the newspaper industry. Define the problem, refine and scale the message, and determine the deliverables – including communication, training and education, and consistent messaging that promotes the integrity of newspaper journalism.

Develop tools and programs for newspaper publishers and other top executives that focus on leadership skills, personal development, ideas and inspiration. Expand networking opportunities into confidential environments for one-on-one or small group discussions.

The best way to ensure that SNPA meets the needs of your company and its employees is to volunteer to serve on one of SNPA's new committees. The initial work of implementing the new plan will be delegated to four committees. 

Each of these committees will develop a list of prioritized action items; develop "how to" detail, responsibilities and timelines; provide updated reports for the eBulletin and board meetings; and identify the resources that are required for successful implementation.

Working with an SNPA committee involves just a few hours each month. Committees meet online to eliminate travel and expense.

If you are interested in serving and providing input, please click here to sign up.

The contribution of your time and your feedback on SNPA programs are a tremendous benefit for SNPA, its members and the future of our newspaper industry.



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