Research study seeks partners

Research Director On Demand is looking for partners on its national survey to learn more about Millennials and their media habits. The object of the research will be a better understanding of this massive generation, including media usage, sources of information, content preferences and newspaper readership drivers.

The latest research has revealed the following:

• Millennials represent the largest portion of the workforce.
• Millennials represent the largest number of high-ticket purchasers, including for homes and motor vehicles.
• Millennials are smart shoppers and print helps them make purchasing decisions.
• Millennials use digital media, but they also refer to retail inserts in newspapers for their burying decisions.

Learn more about how you can engage Millennials.

For more information regarding this study and how you can be a partner, contact Ted Stasney, senior consultant, at (727) 244-2971 or tstasney@rdodnow.com.