Presteligence adds geo-targeting to mobile apps for football season
Presteligence has added a new feature to the My Team Scoop app where publishers can geo-target event locations. The app will send notifications to users within the specified vicinity of a stadium and during a specified time.
Friday Night Ohio will be taking advantage of this feature. The staff plans to sell weekly sponsorships for high school football games to local restaurants. App users at the games will receive a push notification with the promotional message. Each message can be customized to fit the offer of the client. Sponsors can choose the length of the promotion; either restricting it to game night or making available through the next week.
Geo-targeting campaigns are available to all publishers utilizing the mobile app services of My Team Scoop.