Annual Meeting PowerPoints
These PowerPoints from the SNPA-Inland Annual Meeting are for the benefit of conference attendees and may not be further reproduced without the written permission of the presenter, SNPA and Inland Press Association.
Sunday, Sept. 10:
GENERAL SESSION
Marketing the Strength of Our Brand
The Future of Newsrooms: When Change is Not Enough
Super-Serving Main Street: Events, Promotions and Digital Services
Monday, Sept. 11:
GENERAL SESSION
When Digital Disruption Comes to Town:
How Small-Market Newspapers are Thriving
Print First: Strategies that are Growing Print Volumes
VIDEOS of MONDAY AWARDS
- Carmage Walls Commentary Prize
- Ray Carlsen Distinguished Service Award
- Ralph D. Casey/Minnesota Award
BREAKOUT SESSIONS
Going the Digital Agency Route: Two Solutions, Two Success Stories
Revenue Gets its Close-Up: Monetizing Video
What Newspapers Must Do to Keep Public Notices
Building a Productive Sales Environment
GENERAL SESSION
Nice to See You All: Identifying and Building New Audiences
Tuesday, Sept. 112
GENERAL SESSION
Meeting the Challenge: The Shifting Nature of Our Business
Taking the Measure of Benchmarking Today
- Dolph Tillotson
- P.J. Browning's slides
- Dolph Tillotson's handout, plus a spreadsheet:
- SNI-Statistical-Analysis-Calculations.pdf
This handout explains the formulae for all of the statistics SNI uses - Statistical-Analysis-to-Last-Year-Blank.xls
A blank copy of the form SNI uses to report these statistics in its monthly profit and loss statements. This will give you a glimpse of how to organize such a project.
- SNI-Statistical-Analysis-Calculations.pdf
A Dozen That Deliver: 12 Ideas That Drive Revenue