Tech & Truth:
Engineering the Future of News
Join the "dean of digital" on Wednesday morning at the Mega-Conference for a discussion with several innovative tech entrepreneurs about how the next wave of technology will drive monetization for journalism and storytelling across platforms.
"Now, more than ever in recent memory, the news industry is poised to retake its role in the advertising industry as a must-buy," says Seth Rogin, president & CEO of Nucleus Marketing Solutions, a new company funded by four of the world's largest news organizations to drive innovation and digital advertising investment.
In order for this to happen, Rogin said, "We have to create a technologically advanced, superior ROI machine at its core. I'm looking forward to a rich discussion from all sides about how technology and truth can intersect to create the next wave of growth for news. The stakes have never been higher."
Joining Rogin on Wednesday will be:
- JJ Bannasch, president and co-founder of Katana.
- Nicole Scaglione, senior director, agency and brand partnerships, Telaria
- Chris Willis, chief of design, Domo